Almost every start up now a days aims at going global. In fact, the business idea of many companies revolves around international business. Most companies are bridging geographical barriers and are trying to expand to new markets.
Website, as we all know is the ‘first face’ of any business. Irrespective of where the business is located, a website is something that is seen ‘as is’ by anybody sitting at any place across the globe. Thus, a professional website, to which an end customer can identify is very important for a business to go global.
Now, let us take a situation – a person sitting in China is looking for an American product (on an American website). The content is written in English and the Chinese buyer cannot understand it! Here we have a clear language barrier. Such a situation would force the prospective customer to visit another similar website that has content in Chinese so that he/she can understand. Thus, the need for website translation.
A website that ‘says’ in the language of the customer, is the one that has high chances of prospective sales. Owing to this, the demand for quality website translation services is on a rise. We have already discussed in one of our earlier blogs about the importance of cultural integration in website localization.
India being a booming economy, the demand for translation is rising here at a rapid pace. More and more translation agencies are opening up which are trying to capture this market. We are an ISO certified translation company in India, offering translation and localization services in multiple Indian and foreign languages.