Top Mobile App Localization Trends of 2021

With the world getting more and moreconnected on online platforms, the need for app localization is higher thanever. App makers also want to seize this opportunity of expansion and growthand hence more efforts are poured into making apps as much localized aspossible. This mobile app localization is not only increasing the number ofusers but also raises the overall revenue by breaking the geographicalboundaries. But first what is mobile app localization? It is a way a customtailoring an app to be user-friendly, culturally sound, and more geographicallyconnected for the people residing in different parts of the world. Forinstance, using a foreign app in your local language makes it easier to use andunderstand its functionalities, than using it in any other language.Localization empowers the app to be alluring to the people speaking differentlanguages, having different currencies and metric values and thus opening upthe gates of growth, which were previously closed because of linguisticlimitations.

Since the year 2020 has laid down thefoundation for online life, from professionals to groceries, everything andeveryone is following the trend. This has also raised the necessity of localization ofonline mobile apps providing different services, and the year2021, seems to favor few localization trends more than the others. The 2021favored ones are:-

Translation:

With every passing year, the number ofpeople using online apps and services increases irrespective of theirlinguistic ethnicity. The data is widely spread from 2.3 billion Asians to 700million Europeans and so on. But when it is compared with 327 million NorthAmericans, it shows that there is a lot of scope for global reach. The firststep in increasing the global reach of the app is by making apps available inlocal languages and thus the need for professional document translation servicesand localization is ever high.

Transcreation:

It is a way of creating content adaptedfrom a different language without changing the style, rhythm, and intent of thecontent in the original language. In transcreation, the whole content iscreated to look as if, it is created in the user’s language. Mostly used in thevideo streaming mobile apps, this trend has risen due to the demand for newcontent on these platforms. As people are engaged more online these days thedemand for new content is also high.

Voice Search Localization:

This localization deals with optimizingmobile apps for voice-based content search, as smart TVs and mobiles arebecoming more common everywhere. It sounds exciting but difficult to achieve,and it takes a lot of effort by top-notch professionals to achieve, as thereare number of difficulties to overcome, such as accents, dialects, etc. Well,it might be hard to get but it is trending this year as more and more peopleare getting used to voice search tools.

Other than these, some mobile apps gottrending for localization due to the current pandemic situation, such as:

Mobile Apps for MedicalServices:

Medical services Apps are needed to belocalized not only to widen their reach of users but for providing the correctinformation about the pandemic situation and how to cope with it. Apart fromthat, they are trending this year as people are avoiding going directly tohospitals for consultations, so localized apps would be easier to operate.

E-Learning Mobile Apps:

The ed-tech companies and their apps haveseen the biggest hike in their demand because of this pandemic, and this isstill growing. The e-learning mobile apps are on trend as schools and othereducational institutions are closed. Due to this, there is a huge opportunityto localize the content and learning methods and widen their consumer base.

E-Commerce Mobile Apps:

E-Commerce apps have made huge names andrevenue for themselves by localizing, in this pandemic. E-commerce apps havebeen widely used by consumers during the lockdown period for buying groceriesto vegetables. Due to the rise in the customer base the need for apps beingavailable in the native language of users also increased.

So, the current trend in localization ismore or less focused on the above-mentioned areas. Although the trend ofMultilingual Podcasts and Machine Translations is on the rise, for now, thetrend is more focused on how user-friendly app localization can be done.

We at LanguageNoBar, India’slargest language translation company, provide the best qualitylocalization services, by overcoming the major challenges in App Localizationlike making a culturally acceptable translation. As finding the correct andculturally accepted translation is a herculean job in itself, we give you thesmoothest transitional experience. We follow a strict policy of no compromisewith the quality of translation service, tomake sure client’s satisfaction.

Related Blogs -
Localize yourmobile app to make it popular among the masses!App LocalizationTesting Services
ProfessionalMobile App Localization Services

Comments