Don't you think that every day, it appears like the planet is dwindling? We are all connected because a mobile-first society dissolves the limits of distance and borders. When we buy things online, we may not even know any way of knowing whether the goods or firms we are buying from are local or from another country.
But at the end of the day what really matters is that we “liked” the product. We get it because the messaging is clear and resonant with us. The product addresses our present needs or wants, as evidenced by the language, cultural clues, and imagery.
Well, the same may be said for smartphone apps. An app is only effective if it can attract users with a clear value proposition, provide a great user experience, and keep them engaged long enough for them to return.
At leading translation agency of India, LanguageNoBar, we understand that Time and effort are required for both Android and iOS app localization. The term "localization" refers to a process that extends much beyond translation. It takes a well-thought-out ASO approach based on market research, competitor analysis, and continuous keyword research.
WHAT DOES APP LOCALIZATION MEAN?
The act of tailoring your mobile app to penetrate different countries by making it appealing to local users is known as app localization. This entails speaking in their own language, taking into account cultural differences, and modifying keywords in their own search terms.
This involves localizing crucial information as well as all critical App Store Optimization aspects that affect app store ranking. As we all are aware that they are slightly different for the iOS App Store and Android Google Play, hence one needs to be careful with it. Visual features such as icons, images, videos, and other visual elements are also optimized as part of the app localization process.
WHAT ARE THE PERKS OF APP LOCALIZATION?
Understanding your audience in different markets is key to localization. Because language and culture have a significant impact on user perceptions and habits, making the appropriate changes to an app is critical for its global success.
While English is widely regarded as the world language, not everyone is fluent in or comfortable with all-English content. Consumers are more likely to connect with a company that communicates with them in their local language, according to research. Isn't that what you are saying?
It takes more than a simple translation to make this connection. In order to maintain a relationship with users, it is critical to acknowledge and represent cultural differences by employing local vernacular and native phrases.
The advantages of app localization include:
WHEN SHOULD YOU LOCALIZE YOUR MOBILE APP?
Well, do it as soon as possible!
However, keep in mind that some apps, such as super casual games, have a highly intuitive layout, so users all over the world may pretty simply learn how to play the game. To appeal to a worldwide audience, this may necessitate less preparation time.
Users must interact intimately with the interface with more intellectual apps, such as a mediations app. It is critical to correctly adapt the interface to the language you want to localize for these apps.
The importance of taking the time to ensure that this is done correctly cannot be overstated. If a user has a terrible experience with the app or does not understand how it works in the first place, the app will lose users who cannot be re-acquired.
WHICH COUNTRIES SHOULD YOU TARGET FIRST FOR LOCALIZATION?
Well, it is simple! Prioritize according to revenue. This one is based on ROI in different markets, which means you should start by localizing for the countries that are bringing in the most money since this will increase the amount of money they are coming into your app.
There is no denying that app localization has numerous advantages. The success of the most well-known app brands can be attributed to their global reach.
However, before expanding into new markets, all of the necessary groundwork must be completed. If you don't localize correctly, your attempt may backfire, causing you to lose credibility and user trust.
As previously stated, app localization is a time-consuming, effort-intensive, and skill-intensive process. At LanguageNoBar, we offer quality app localization, software localization, website translation and professional document translation services. Basically, we can assist you in any language of your choice for any type of content. Please contact us if you want to be sure you are taking the proper strategic approach. We will be pleased to assist you in making your global efforts a success!